
As I continue to look for new ways to tell the story of large scale development projects at Focus360, I found myself challenged to visually convey this unique 6 mile long development in a fun but informative way. In the end I chose to tell the “macro” story in the style of a series of toy like sets. I felt like the simplistic sets would help convey the points made in the narration of the animation project clearly. Using the experience of a young boy seeing the project for the first time and taking photos as his parents drove along the length of the project gave us the vehicle to explore different amenities. Artie Tan and Brent Chase created the treatment and script for this project.
I created all of the storyboards and preliminary animatic blockout scenes for the 60 some shots in this 4 plus minute video. I edited the video from animatic to completion and completed several shots as well.
With the help of Mike Gentile’s technical direction, I was able to lead Jeff Cole’s video production team in capturing the practical footage of our stories live action characters. I also directed all of the CG shots to completion. Project artists included Austin Hernandez, Mike Gentile and Chris Moran. This was a huge undertaking for me but in the end I was very pleased with all the hard work the team put in.
As usual, Vray was the render engine of choice. Thank you Vlado and the Chaosgroup team for creating such a great render engine. (And all of the free drinks at your events) I love being able to iterate quickly with a dirty brute force preset to get shots on the timeline and see if it’s all working together. No other render engine I’ve used comes close to getting physically acurate photorealistic shaders to render in production appropriate render times. Above are some frames from the animation.
Project Team: Brent Chase-Project Direction, James Atilano – Art Direction+Animation+Modeling+Lighting+Compositing+Editing, Arty Tan – Treatment/Script, Mike Gentile – Technical Direction+Tracking+Roto+Keying +Compositing, Chris Moran – Animation+Modeling+Lighting, Austin Hernandez – Animation+Modeling+Lighting, Keith Morrison – Scripting,
Programs Used: Vray+3DS Max+Photoshop+After Effects+Premiere+Gen Arts Saphire +Frishluft Lens Care…